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Thursday, June 27 • 5:15pm - 6:00pm
How A Mobile Game (and Zombies!) got 500,000 People Running for Their Lives!

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Six to Start and author Naomi Alderman combine the emotional power of world-class storytelling with next-generation media to make unforgettable games and experiences.

Arguably the best mobile exergame to date, Zombies, Run! has sold over 400,000 copies and has seen fans of the game from around the world use it as a key part of their outdoor and indoor exercise routine.

This Keynote presentation by members of Six to Start’s Zombies, Run! team will delve into the inside story of the game’s development. From its successful Kickstarter debut to its current bestselling status on leading mobile platforms, you’ll get it all – with zombies included.

avatar for Naomi Alderman

Naomi Alderman

Co-creator and Lead Writer, Zombies, Run!
I'm a novelist and games writer/designer. I love making games that don't make you hate yourself for playing them. And I love making a project that gets people up out of their chairs - because I know how hard that can be to do!
avatar for Adrian Hon

Adrian Hon

CEO and Co-Founder, Six to Start
Adrian Hon is co-founder and CEO at Six to Start, creators of gamelike stories and story-like games including the world's bestselling smartphone fitness game, Zombies, Run! with over two million players. Six to Start's clients have included Disney, the BBC, Channel 4, and Penguin... Read More →

Thursday June 27, 2013 5:15pm - 6:00pm EDT
Room A: John Hancock Hall

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