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Friday, June 28 • 11:00am - 12:00pm
Surveys, Metrics, & Instruments : What to Ask to Assess Games & How to Do It?

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There are two basic ways to assess a game for health.  First, is to instrument the game itself and use analytics to understand what is happening to the player.  Second, is to design an out-of-game instrument that you can use to assess a player’s outcome.  Ideally you can do both and look for correlations and other insights between out-of-game-data and in-game-data.

In addition to assessing a specific game for health, there is also the opportunity to do surveys of people to explore their exposure to games for health in general, as well as attitudes and beliefs about health, games, or both.

In all these cases, and other outcome measurement methods one particular thread is constant.  What to ask to begin with, and how exactly to do it?  Often this requires not only expertise in sound research methodology but also in games themselves.  For example, in talks with gamers two distinct groups emerge concerning finishing games.  Some prefer to express “beating the game” while others use “finishing the game”.  Both can mean the same, or be interpreted as having slight differences concerning emotional impact.  Could such differences be important to follow-up player surveys?  How do you parse experienced game players from casual?  What’s the best way to prepare log files for analysis?

These ideas, and more will be discussed by a panel of researchers who have recently prepared games and outside-of-game instruments and surveys for health game assessment.  Together with the audience it is sure to provide an experienced and great discussion of how we determine what games in general, and specifically, are accomplishing with their players.


Speakers
KH

Kimberly Hiefje

Deputy Director, play2PREVENT Lab, Yale University School of Medicine
Dr. Hieftje's research interests primarily focus on health promotion and behavior change through the use of videogames. Dr. Hieftje is an Associate Research Scientist at Yale University, School of Medicine, where she is currently involved in the development and testing of several health behavior change videogames. She is the Project Director for a five-year NIH grant that focuses on the development and evaluation an interactive videogame... Read More →
avatar for Magy Seif El-Nasr PhD

Magy Seif El-Nasr PhD

Associate Professor, Director of the Game Educational Programs and Research, Northeastern University
Dr. Magy Seif El-Nasr is an associate Professor in the Colleges of Computer and Information Sciences and Arts, Media and Design, where she directs the Playable Innovative Technologies Lab. Her research focuses on the development of new methods and techniques for adapting interactive virtual experiences.  She has worked on developing new intelligent lighting design methods that has been used in virtual environments as well as interactive... Read More →
JR

Jessica Rath

Director, Research and Evaluation, Legacy
Legacy for Health


Friday June 28, 2013 11:00am - 12:00pm
Room A: John Hancock Hall

Attendees (20)