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Friday, June 28 • 1:00pm - 1:40pm
Designing Games for Chronic Disease Management : What We've Learned

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Helping a patient with chronic disease issues is one of the biggest challenges facing healthcare today. Roughly 50% of patients are failing to properly manage their health care, and lifestyle compliance hovers below 30%. Where are the magic levers of adherence and self efficacy that can drive change of often daily activities? Finding these levers is necessary if we are to reverse skyrocketing healthcare costs related to chronic disease.

Ayogo has learned that the psychology of games and play can be employed specifically to address the challenge of chronic disease management. To date they’ve prototyped or developed eleven games and applications that support patients with chronic disease.

This talk is designed to share the do’s and don’ts compiled while designing projects for leading health, pharma, and patient-related organizations. Drawing from the progression of Ayogo efforts like Healthseeker, attendees will gain the insight that often can’t be shared until you’ve been through the trials, errors, fires, and successes of multiple projects.

avatar for Michael Fergusson

Michael Fergusson

CEO, Ayogo Health Inc.
Michael is CEO and founder of Ayogo, and dedicated to the idea that playing is one of the most meaningful and productive things we can do. He’s been an entrepreneur and innovator on the Web for over 15 years, and his games have been played by millions, on computers and smartphones... Read More →

Friday June 28, 2013 1:00pm - 1:40pm
Room A: John Hancock Hall

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