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Friday, June 28 • 2:10pm - 2:50pm
Billions of Steps Gamed: Lessons from Virgin HealthMiles

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When we look at why some wellness programs aren’t successful, there are often several common denominators that surface: they’ve been put into practice using the surveillance method; they’ve been set up as health risk assessments (HRAs) to identify the sickest or potentially “least healthy” employees; and/or the consumer doesn’t have a choice when it comes to participation. That’s why companies looking to invest in or realign programs need to consider a Wellness 2.0 strategy.

In essence, they should look to develop programs that are not only designed with the consumer, culture and demographic (age/gender/psychographic profile) in mind, but that also give consumers choice when it comes to participation. This presentation will discuss how to get the most out of your corporate wellness program, utilizing gamification to engage and excite participants.

David Coppins, president, client services and member engagement, at Virgin HealthMiles, will shed some light into how to use gamification successfully to create a more productive, engaged workforce.

Speakers
avatar for David Coppins

David Coppins

President, Client Services and Member Engagement, Virgin HealthMiles
David Coppins brings a depth of consumer experience to the Virgin HealthMiles management team. In 2012, David became Virgin HealthMiles’ President, Client Services and Member Engagement, and joined the company’s board of directors. Leveraging Virgin’s “consumer champion” roots, David oversees the integration of client services and member engagement to ensure both employers and employees reach their goals. David’s group leads the... Read More →


Friday June 28, 2013 2:10pm - 2:50pm
Room B: Back Bay Grand

Attendees (8)