This session looks at the growing world of social & mobile apps and games that are growing fast and establishing a spectrum of activity from gamification to full games. In many cases these efforts lie at the powerful intersection of players, metrics, and markets that many of the startup efforts in this field are trying to identify and optimize for success.
During this talk we’ll look at the gamut of activity in the mobile/social space that is a heterogeneous mix of apps, gamification, and games. We’ll delineate between what is work, what is emerging, and what seems to be failing in general and specifically some of the leading subareas in games for health like fitness, neurogaming, and chronic disease management.
Special attention will be given to the underlying aspect of data analytics that are at play in this space (and increasingly across all games) and what you can do to adopt the best identified practices. Finally, the talk will close with an analysis of the business models and funding to date.
